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Client examples

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Six businesses, six starting points. From the full service down to a First Look: the problem and what we offered them, then what we found and what it was worth.

Illustrative examples based on real work, with names, details and figures changed. Ridgeline is a fictional firm built to show the service.

Example 1 · Horizon + projects

The full service

Ashgrove Group

An advisory practice with ten advisers and a home maintenance company, run by one owner. About R18 million a year, with a bank and a family who want proper reporting.

  1. First Look
  2. Snapshot
  3. Insight
  4. Live
  5. Horizon
  6. + Map, projects

The problem

Commission arrived from twelve insurers, each with its own format and schedule. Nobody could say whether every rand owed had been paid, or which clawbacks could still be disputed.

Renewals were worked from lists, so cross-sell gaps were found by chance. The maintenance company ran on its own spreadsheet, so nobody could see which side carried the group.

What they asked

  • “Are insurers paying us all we're owed?”
  • “Which clients are we missing at renewal?”
  • “Which side of the group carries the other?”

Why the books couldn't answer it

The accounts show commission as one line per insurer, a month or two late. The detail that matters, per policy, per adviser and per clawback, sat in statements nobody had time to read.

What we offer them

The data
Insurer commission statements, the policy and claims system, the renewal lists, the maintenance job sheet, and the books.
What we built
The Map, then three projects: commission reconciliation, a renewals engine and one view of the whole book, together a six-module hub.
Every month
A daily refresh; views for the owner, advisers and maintenance manager; forecasts; a Monday report; a quarterly bank pack.
Time with us
Meetings every two weeks, a quarterly strategy session, and 8 hours a month for questions and quick analysis.
Price
R22,500 a month: Horizon, the second company and platform care. Projects quoted separately.

How a month works

  1. Statements and system data land, daily or monthly.

  2. The hub reconciles, flags and forecasts on its own.

  3. We review it, write the Monday report and meet every two weeks.

  4. Actions go to named people, and are tracked to done.

What it was worth

What we found, and what they did

  1. 01 · Late statements are chaseable, not lost

    A month that looked R60,000 down was mostly four insurers whose statements simply hadn't arrived. The hub now learns each insurer's rhythm and flags any that are late.

    Worth

    R60,000 chased in one month, not written off

  2. 02 · Clawbacks with a deadline

    R6 of every R100 came back as clawbacks, about R75,000 this year, each with a 90 to 180-day dispute window nobody tracked. Now there's a register, with days left on each.

    Worth

    Every clawback challenged in time

  3. 03 · Renewals become opportunities

    Each month's renewals are assigned to an adviser, showing what the client already holds and what they're missing, and how each one ended.

    Worth

    A cross-sell conversation at every renewal

  4. 04 · Where the group depends

    80% of commission came from four insurers, one of them 44%. On the maintenance side, profit swung with job volume, not margin. Both now show every month.

    Worth

    Growth decisions made on numbers

BeforeAfter
Statements in email, checked when someone had timeReconciled to the cent, insurer by insurer
Clawbacks noticed after the factA register with days left to dispute
Renewals worked from listsAssigned opportunities, with the gaps shown
Two businesses, two spreadsheetsOne view for the owner, one for each manager

Every month

R22,500 a month

Horizon R18,000, the second company R1,500, platform care R3,000.

Built along the way

A Map and three projects

Map R15,000, then about R205,000 of projects: one spread, one paid once, one included.

Illustrative example based on real work: names, details and figures changed. No VAT is added to any fee.

Example 2 · Live

Watch it as it happens

Keystone Property Maintenance

Plumbing, geysers and repairs for estate agents, landlords and insurance assessors. About R6 million a year, 90 contractors, 70 sources of work.

  1. First Look
  2. Snapshot
  3. Insight
  4. Live
  5. Horizon
  6. The Map

The problem

Work arrived from 70 sources and was logged on a job sheet. The owner only learnt how a month had gone when the accountant closed it, about six weeks later. By then a quiet month was history.

Nobody noticed when a good source stopped sending work. And when profit dipped, nobody could say whether it was fewer jobs, smaller jobs or thinner margins, so the fix was a guess.

What they asked

  • “Are we on track this month, or do we only find out six weeks later?”
  • “Which sources of work are worth looking after?”
  • “When profit drops, why?”

Why the books couldn't answer it

Monthly accounts tell you what happened six weeks ago, in total. The answers were all in the job sheet, but nobody had time to read 3,500 jobs and see the pattern.

What we offer them

The data
The job sheet (every job, source, contractor, cost and invoice), the books and the bank. Three sources.
What we built
A live dashboard synced every night, with a forecast, a monthly target, and alerts that write themselves when something moves.
Every month
This month in progress against forecast and target, a 13-week cash forecast, a Monday report, and the monthly report pack.
Time with us
A 90-minute monthly meeting, a mid-month check-in, and 4 hours a month for questions and quick analysis.
Price
R10,000 a month, and a once-off R10,000 setup fee.

How a month works

  1. The job sheet syncs at 04:00 every day.

  2. The dashboard updates, and alerts write themselves.

  3. A Monday report lands in the owner's inbox.

  4. We meet monthly, check in mid-month, and act on what moved.

What it was worth

What we found, and what they did

  1. 01 · A profit drop, explained the same week

    Profit fell 31%: R41,000 of it from fewer jobs, only R2,000 from margins. So they chased volume through their best sources instead of cutting prices.

    Worth

    The right fix, the same month

  2. 02 · Good sources gone quiet

    Two sources worth R340,000 of past profit had sent nothing for six months, and nobody had noticed. Two phone calls later, both are sending work again.

    Worth

    About R75,000 a year in profit

  3. 03 · Small jobs that lose money

    Call-outs under R1,500, about 18% of all jobs, lost money once travel and the contractor's minimum were counted. They introduced a minimum call-out fee.

    Worth

    About R90,000 a year

  4. 04 · A forecast they can plan on

    The next-month forecast has landed within about 23%, tested on four years of their own jobs. They now plan contractors and cash against it.

    Worth

    No month-end surprises

Value found, first year

About R165,000

The two sources won back, plus the call-out fee, every year from here.

What they paid, first year

R130,000

R10,000 a month, plus the R10,000 setup. Year two: R120,000.

Illustrative example based on real work: names, details and figures changed. No VAT is added to any fee.

Example 3 · Insight

Talk it through

Riverstone Property Management

Manages about 40 homes for private owners in a university town: some let as short-stay guesthouses, most as long-term rentals. About R4 million a year.

  1. First Look
  2. Snapshot
  3. Insight
  4. Live
  5. Horizon
  6. The Map

The problem

The guesthouse owners were tired: cleaning, guests, reviews and empty weeks. Some were talking about selling, which would take their homes off Riverstone's books for good.

Riverstone earned a bigger fee on short-stay homes, so the instinct was to keep them that way. But nobody knew what each home actually left its owner after every cost, or what Riverstone earned for the work each one took.

What they asked

  • “Which homes actually make money, for the owners and for us?”
  • “Our guesthouse owners are tired. Should they switch to long-term letting?”

Why the books couldn't answer it

The books show Riverstone's fees in total, not per home. The booking system shows nights, not what each night costs. The answer needed both, joined home by home.

What we offer them

The data
The books, plus one more source: the booking and letting system.
What we built
A data model that joins every booking to its costs, home by home: cleaning, linen, platform fees, repairs and empty nights.
Every month
A report with profit per home and per type of letting, what moved and why, three actions, and a running total of value found.
Time with us
A 60-minute meeting each month, 2 hours a month for questions, and a one-page value review once a year.
Price
R3,500 a month, and a once-off R3,500 setup fee.

How a month works

  1. The books and the booking export arrive by the 10th.

  2. We join them, home by home.

  3. The report shows what each home earns, and why.

  4. We meet for an hour and agree three actions.

What it was worth

What each home earns, by how it's letMock-up with sample data · a typical month
Letting typeHomesOccupiedOwner keepsOur fee
Short-stay guesthouse1458%R7,900R1,580
Long-term rental2696%R9,200R920

Per home, per month, after cleaning, platform fees, linen and empty nights. Short-stay looks better per night; long-term keeps more per month.

What we found, and what they did

  1. 01 · Short-stay isn't always better

    9 of 14 short-stay homes would keep their owners more as long-term lets, once cleaning, platform fees and empty nights are counted. Riverstone showed each owner their own numbers.

    Worth to owners

    About R1,300 more a month, per home switched

  2. 02 · Steady beats busy

    Converted homes run above 95% occupancy, with non-payment under 7%. Five owners who were ready to sell switched instead, and stayed on Riverstone's books.

    Worth to Riverstone

    About R55,000 a year in fees kept

  3. 03 · A new service

    Riverstone turned the finding into an offer: conversion to long-term letting for any owner tired of running a guesthouse. Six new homes signed in four months.

    Worth to Riverstone

    About R66,000 a year in new fees

BeforeAfter
Fees in total, per monthProfit per home and per type of letting
Tired owners thinking of sellingA conversion offer, backed by their own numbers

Value found, first year

About R120,000

In fees kept and won, for Riverstone. Owners who switched gained about R140,000 between them.

What they paid, first year

R45,500

R3,500 a month, plus the R3,500 setup.

Illustrative example based on real work: names, details and figures changed. No VAT is added to any fee.

Example 4 · Snapshot

Read it

Ridgeline Consulting Engineers

Design and project management for property developers. Two partners, twelve people, about R9.2 million a year. One month after their First Look.

  1. First Look
  2. Snapshot
  3. Insight
  4. Live
  5. Horizon
  6. The Map

The problem

After their First Look, the partners knew the shape of the problem: customers paying slower, costs growing faster than sales, and one developer carrying too much of the business.

What they didn't have was a way to watch it move, and to know before December, their worst month every year, whether the fixes were working.

What they asked

  • “Is the cash actually getting better, or just the profit?”
  • “Will we get through December this year?”

Why the books couldn't answer it

The management accounts arrive later and show totals. They needed the same six numbers every month, set against the targets they'd agreed, with someone pointing at what moved.

What we offer them

The data
The books their accountant already keeps, and the bank statement. Nothing new to capture.
What we built
A standard report from the books, with six measures and the targets agreed at the First Look readout.
Every month
Five pages: headline numbers; cash, debtors and creditors; what moved and why; three actions; ceiling watch; value found this year.
Time with us
A short call to walk through each report. Questions outside the report are quoted at R950 an hour.
Price
R2,500 a month. No setup fee: they started within a month, so the First Look became report 1.

How a month works

  1. The books close and the exports arrive by the 10th.

  2. The report is ready within five working days.

  3. A short call walks the partners through it.

  4. They act on three things, and next month shows if it worked.

What it was worth

Their six measures, OctoberFrom the sample monthly report
MeasureOctoberTargetStatus
Profit margin13.9%18%Keep an eye on it
Room above break-even15.2%20%+Keep an eye on it
Cash cover after SARS16 days30 daysNeeds attention
Days to get paid6645 by FebNeeds attention
Biggest customer's share of sales28.5%Under 25%Needs attention
Staff costs, share of sales60.3%57% or lessKeep an eye on it

What we found, and what they did

  1. 01 · Cash that's really theirs

    After VAT and PAYE, the cash that was truly theirs doubled in one month, to R400,088, because they chased the late August invoices first.

    Worth

    16 days of running costs, up from 8

  2. 02 · Getting paid faster

    Days to get paid fell from 69 to 66, on the way to 45. Two invoices 140 days late, R236,440 together, went to a collector; the rest were called.

    Worth

    R84,870 less owed in one month

  3. 03 · December, prepared

    A December like last year's would lose about R200,000 at today's costs. They built a buffer from the cash coming in, tracked on every report.

    Worth

    R176,800 of R200,000 in place by October

Cash freed, month one

R84,870

Of the R705,122 the First Look found waiting with customers. The rest is tracked every month.

What they pay

R2,500 a month

R30,000 a year. On the quarterly plan it would be R750 a month.

Sample report: Ridgeline is a fictional firm, and every figure is calculated from its sample books. No VAT is added to any fee.

Example 5 · First Look

Where most businesses start

Ridgeline, on day one

The same engineering firm, before any of it. Two partners, a full order book, and a bank balance that kept feeling tight.

  1. First Look
  2. Snapshot
  3. Insight
  4. Live
  5. Horizon
  6. The Map

The problem

Sales had grown every year, yet the bank always felt tight. In April they took on two more engineers, and now weren't sure the business could carry them. One developer seemed to be sending more and more of the work.

They had three years of accounting reports, but had never laid them side by side.

What they asked

  • “We're busier than ever, so why does the bank always feel tight?”
  • “We took on two engineers in April. Can we carry them?”
  • “How exposed are we to our biggest client?”

Why the books couldn't answer it

The annual financials said they'd made R1.2 million profit. They didn't say why the bank balance had gone down by R227,573 in the same year.

What we offer them

The data
Three years of accounting reports and twelve months of bank statements, sent once. Nothing new to capture.
What they get
Five pages: what came in, went out and stayed; where money is made and lost; 36 months of patterns; one headline finding with a rand value; three actions, and what the books can't show yet.
The readout
A 60-minute walk through it in plain language, with the first Snapshot report already built and one recommended next step.
The promise
At least one finding with a rand value. If there's nothing worth acting on, we say so.
Price
R3,500 once-off. R2,000 for BNI members and clients referred by a partner practice.

How it works

  1. A free 60-minute conversation about their questions.

  2. Sign, pay, and send the reports within 48 hours.

  3. About two weeks of analysis.

  4. The 60-minute readout, and their choice of next step.

What it was worth

The headline finding

R705,122

Your customers are holding your cash.

If customers paid in 45 days, as they did a year ago, instead of 69, this much would be in the bank today. More than any cost saving on the table.

The answers to their questions

  1. 01 · Why does the bank feel tight?

    Customers took 69 days to pay, up from 45, and two invoices were more than 90 days late. The profit was there; it was sitting with customers.

    Worth

    R705,122 of cash to collect

  2. 02 · Can we carry two more engineers?

    Today, yes. But costs grew R871,189 while sales grew R332,000, and the room above break-even halved, from 24.6% to 15.2% of sales.

    Worth

    A clear break-even: R709,483 a month

  3. 03 · How exposed are we to our biggest client?

    Quite: 27.7% of sales, up from 21.6%. Without them, the last quarter would have been below break-even. Every December also lost R90,000 to R126,000.

    Worth

    Win-back calls and a December buffer

Found

R705,122

Of cash waiting with customers, plus three actions agreed at the readout.

Paid

R3,500 once

R2,000 for BNI members. Next step chosen: monthly Snapshot (example 4).

Sample report: Ridgeline is a fictional firm, and every figure is calculated from its sample books. No VAT is added to any fee.

Example 6 · The Map

When the same ceiling shows up twice

Halden Aluminium & Glass

Windows, doors and glass for homes and builders. Two directors, 34 people, about R16 million a year. One director quotes every job; the other runs the crews.

  1. First Look
  2. Snapshot
  3. Insight
  4. Live
  5. Horizon
  6. The Map

The problem

Halden had been on Live for five months. The dashboard showed sales up 18%, but profit flat. Twice in a row, the monthly meeting ended on the same point: jobs were costing more than they were quoted, and nobody saw it until the final invoice.

That isn't a reporting problem. Better numbers wouldn't fix it. It was a ceiling in how the business runs, so the next step was a Map, not a bigger retainer.

What they asked

  • “We're busy, but profit isn't growing. Where is it going?”
  • “What happens when the person who quotes everything isn't here?”

Why the numbers couldn't answer it

The dashboard shows what happened. The answer sat in how a job moves from quote to install: what's promised, what's ordered, what the crew is told, and who decides. That needs people in the room, not just data.

What we offer them

The data
Everything already in Live, plus 40 closed jobs traced from quote to final invoice.
What we do
Sessions with both directors, the estimator, a site lead and the bookkeeper. We read the business across Demand, Delivery and Direction, and find the one holding the other two back.
What they get
The Map: where they are, the ceiling, and a plan in projects, in order, each with a quote and a rand value. The plan is theirs, whoever carries it out.
Time with us
About three weeks, ending in a half-day readout with both directors.
Price
R15,000 once-off for a business their size, credited in full to the first project if it starts within three months.

How a Map works

  1. The ceiling shows up twice, and we say so.

  2. Sessions with the people who do the work.

  3. We trace real jobs and put a rand value on the gaps.

  4. The readout: the plan, quoted, and their choice what to start.

What it was worth

Demand

Strong

Reputation brings the work. Every enquiry goes to one director.

Delivery · the ceiling

Detail gets lost

Quote detail is rebuilt job by job. Overruns only show at invoicing.

Direction

Looking back

Accounts reviewed after the fact. Margin per job type unknown.

What the Map found

  1. 01 · Where the profit goes

    16 of 40 traced jobs cost more than quoted, 9% on average: re-measures, wrong glass, extra trips. Small each time; large together.

    Worth

    About R480,000 a year leaking

  2. 02 · One person holds the detail

    The quoting director spends about 22 hours a week on quotes and site questions. Two weeks of leave in June meant R610,000 of quotes waited.

    Worth

    10 hours a week back, and less risk

  3. 03 · Not all work is good work

    Builder contracts keep crews busy, but home renovations seem to earn almost twice the margin. The job records aren't clean enough to prove it.

    Worth

    Growth aimed at the right work

The plan: fix Delivery first, because the other two are made of it

Project 1 · Delivery

A quoting and job system, with the way of working written down.

R120,000 · 12 months, started

Project 2 · Direction

Margin by job type, quoted against achieved.

R55,000 · year two

Project 3 · Demand

Growth aimed at the work worth having.

R40,000 · year two

Aim for project 1, year one

About R240,000

Half the leak closed in year one, tracked on Live every month.

What they pay

R15,000, credited

Project 1: R105,000 after credit. R31,500 deposit, then R6,615 a month for 12 months, beside Live (R10,000) and platform care (R2,500).

Illustrative example based on a real Map: name, trade and figures changed. No VAT is added to any fee.

Which one is most like you? Let's talk.